In this episode of The Business Mentor, Jay explains why it is important in today’s world to start building your personal brand as soon as possible to open up new opportunities in your future (such as brand deals). Jay shares the simple initial steps you can take to set the foundations for you to build your personal brand on, the rest is your story to share with the world about yourself.


  • With today’s technology, company directors and CEO’s can be looked up and researched on Google, it is important for people to have trust in a company owner and understand what the person who runs the company is all about.
  • Document your story, any achievements, promotions, travels, meeting of icons etc. Build your story, build a timeline of the events in your life that have led you to where you are in life now.
  • Make sure you get your content out there for others so they can understand where you’ve been, what you have done in life and what you’re all about.
  • Begin by making sure every social media platform has your name on them, even if your name has been taken, try get as near to it as possible, add ‘UK’ or an underscore to the end of your handle. Once you have it, you own it forever.
  • Even the social media platforms that don’t have much traffic, get your name onto them early as you don’t know if it will explode in the future! It’s easier to leave an account inactive than to claim a username from someone else.
  • Don’t worry about starting off small, you need to start somewhere, just keep posting content, share your journey with the world. There’s no rush to push your story out there, grow your audience organically.


‘A personal brand will stay with you forever’

‘Document your journey’

‘Be authentic to your story’

‘For me this is a marathon, not a sprint’

‘Everyday if you keep churning at it, things will change’

‘You got to be yourself. It is really important to be yourself. You can’t fake it all the time. Personal branding is about you.’  



Jay Dhillon is a serial entrepreneur, investor and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0-500 employees and three locations, racking up sales of over £30 million – all without any investment other than a small amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota and New Look, to name a few.

Its huge success inevitably brought about outside interest, and at the age of 33, Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success.

A calling to give back and help others led to Jay being chosen for the highly-coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles.

After helping several young entrepreneurs to success as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast.

Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast.

In the UK alone, 95% of business fail within the first five years, and Jay’s aim is to reduce that number.

Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.


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