They can easily sell tickets in a couple of hours and fill an event. They don’t need to over-hype the products and services they offer. And, last, they don’t prioritise increasing their wealth-they prioritise giving the most value to others.

These are what a key person of influence do among other stuff.

In this episode of The Business Mentor Podcast, Jay interviews Daniel Priestley, the Co-founder of Dent Global and the author of the best-selling book Key Person of Influence, to talk about how you could be one of them. Discover how you can move up the ladder and be one of the top business owners while being genuine on bringing value. Learn also about the 3 aspects of the entrepreneurial journey, the 2 secrets to success, the best way to learn in starting a business, and many more today.


  • As early as 19 years old, he was learning about sales, making ‘copy’, networking, etc. while working for his mentor. Daniel was already honing his skills, that would eventually help him start a fast-growing company which he launched when he was 21. And in just four years, he and his team already hit the million mark in sales.
  • Learn how to turn marketing and sales into assets. Scaling up your business and branching out internationally went faster than expected for Daniel when he started doing it.
  • In a certain industry, the top 5% earners are the key people of influence. These people who make all the money are the ones who also get most of the opportunities. When you position yourself as the key person of influence in your niche, you’ll always be the go-to person.
  • There are two secrets to success: first is to actively do what you do and second, leverage value in what you do.
  • There are three aspects that an entrepreneur has to go through, namely: finding value, becoming influential, and developing assets.
  • Trial and error won’t be the best way in starting a business. You’ll be spending years to figure out things and this usually results in a lot of failures. The best way is to seek help and learn from the experts. Get a mentor, attend classes or networking events, and consume a lot of the resources (e.g. podcasts, books, webinars, etc.)


  • “If you’re very good at sales and marketing and you got the machine, you can take anything to this and that.”
  • “When you put something in a book, it basically allows you to relax about an idea. And, it gives you enough space for new ideas.”
  • “This is the best time in history to be in the top 5% since the age of Rome.”
  • “When you’re a key person of influence, everything works.” 


Daniel Priestley has long been passionate about entrepreneurship and helping people take on their entrepreneurial journey. He was considered one of the Key Person of Influence in his industry and has been sought after by companies and individuals around the world to be as a speaker and to share his expertise.

Daniel is the co-founder of Dent Global and the author of the four best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24Assets.


Jay Dhillon is a serial entrepreneur, investor and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0-500 employees and three locations, racking up sales of over £30 million – all without any investment other than a small amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota and New Look, to name a few.

Its huge success inevitably brought about outside interest, and at the age of 33, Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success.

A calling to give back and help others led to Jay being chosen for the highly-coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles.

After helping several young entrepreneurs to success as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast.

Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast.

In the UK alone, 95% of business fail within the first five years, and Jay’s aim is to reduce that number.

Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.


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