Welcome back to the Business Mentor Podcast! In todays episode, Jay takes a listener question from Anton. Anton is starting a new journey teaching football within his local community. Anton wants to know
“I just want your advice in terms of advertising. Is Instagram and facebook the best way of doing that OR are there better platforms?”
Simply put, Jay says Instagram and Facebook are the go-to platforms of choice. Start with Facebook: Create a page and/or group for your brand/company and start populating it with content. You want to coral your audience and community into places you can interact and share with easily. Show activity, results and push interaction with followers to encourage better reach and exposure. Do the same with other platforms, including Instagram. Create a page/profile and start creating content for others to like, share and interact with.
Jay strongly suggests you start organically. Test and observe your existing engagement and growth to get a much better idea of which platform (and paid-for choice) could yield the best results.
ABOUT THE HOST
Jay Dhillon is a serial entrepreneur, investor and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0 to 500 employees and three locations, racking up sales of over £30 million – all without any investment other than a small amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota and New Look, to name a few.
Its huge success inevitably brought about outside interest, and at the age of 33, Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success.
A calling to give back and help others led to Jay being chosen for the highly coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles.
After helping several young entrepreneurs to success as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast.
Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast.
In the UK alone, 95% of business fail within the first five years, and Jay’s aim is to reduce that number.
Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.