Welcome to another episode of the Business Mentor Podcast. In today’s episode, your host Jay Dhillon uses his 17 years in sales to bring you the top tips you need, to master the art of sales, stay in control and super-charge your business.

If you want to become a leader and be successful, sales is essential. It’s a life skill you can master that will benefit you in every area of your business. Understand that to create a win-win environment that benefits both you, and your customers, you must learn the key sales techniques that allow you to service your audience and grow your business.


How to become a good sales person

  1. Start learning about sales and get educated, it’s essential to your business success
  2. Watch other people sell and shadow the successful ones
  3. Role play and test yourself in the worst scenarios so that you’re prepared
  4. Research the company to align your pitch with their vision and values
  5. “If there’s one secret to success, it lies in the ability to understand the other person’s point of view and see it as your own”
  6. Discipline, make sure that your disciplined, consistency and competitively.
  7. Follow up, diarise your calls and make sure you call back and follow up with your clients
  8. Just do it, get on the phone and make the calls. For every bad call, there’s a good call.


“You have to be disciplined if you’re going to be successful in sales, you need to pick up the phone. It’s a numbers game.”

“Everything we do is sales orientated”

“Benefit and serve your clients and you will win. Always look at the value you can give them”

“Sales drives the business, it moves the wheels forward. If you’re running a business sales is the crucial part”

“Sales gets a bad name, but all you’re doing is trying to help them and offer”

“Keep the momentum going and do what you need to do, day in day out to be successful”


Grant Cardone

Patrick Bet-David

#008 Creating a Profitable Business in 30 Days with Luca Gallone


Jay Dhillon is a serial entrepreneur, investor and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0-500 employees and three locations, racking up sales of over £30 million – all without any investment other than a small amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota and New Look, to name a few.

Its huge success inevitably brought about outside interest and at the age 33 Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success.

A calling to give back and help others led to Jay being chosen for the highly-coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles.

After helping several young entrepreneurs to success as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast.

Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast.

In the UK alone 95% of business fail within the first five years and Jay’s aim is to reduce that number.

Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.







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