How can you disrupt existing marketing and stand out from the competition? Listen in to hear how Jay solved the paid points of his customer and disrupted the recruitment sector and how you too be different from other businesses and disrupt an industry. Hear how to speak to customers, find problems and improve on existing products or services for accused success in a time full of opportunity.



  • It’s great to come up with new ideas, but it’s just as good to take something that’s already working and make it better. Standing out from the crowd and disrupting an industry means you’ll need to look at an existing product or service differently and improve on it.
  • You can apply current, real-world problems and solve them with existing products or services. In an industry with established businesses you need to be different, you need to pick a niche and target a smaller audience with a product or service that resonates with them in order to disrupt the wider market.
  • If your industry is incredibly competitive you need to be different. In recruitment, Jay identified his customer’s pain points which in this case was availability and as a result, implemented a 24-hour call system to support his clients.
  • You don’t have to come up with an idea to be different, you can ask your clients and customers for advice on how you can serve them better and improve on any other companies product or service in the same market. Aim to deliver on your promise and solve your client’s pain points to disrupt your industry.
  • Speak to your customers, find the problems in any business and how you can improve on it. Always communicate with your customers. Good or bad, there’s never bad feedback. If there’s a problem, take it and deal with it before it gets worse.
  • In the current environmental circumstances, opportunities are everywhere and new strategies come from existing areas and industries that need to evolve to meet the customer’s needs.



  • “Uber and Airbnb came out because there was a demand for disruption in the industry.”
  • “Don’t be afraid to speak to the customer”
  • “Come with a solution and deliver”
  • “A mentor or a mastermind group can help you find the right idea in the right industry, ready for disruption.”
  • “Test your market, test your idea and show that how you’re improving a product or service is working.”
  • “Don’t be afraid to roll up your sleeves and test out your idea yourself. Don’t outsource it.”





Jay Dhillon is a serial entrepreneur, investor, and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0 to 500 employees and three locations, racking up sales of over £30 million – all with no investment other than a slight amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota, and New Look, to name a few.

Its immense success inevitably brought about outside interest, and at the age of 33, Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success.

A calling to give back and help others led to Jay being chosen for the highly coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles.

After helping several young entrepreneurs to succeed as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast.

Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast.

In the UK alone 95% of businesses fail within the first five years and Jay aims to reduce that number.

Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.


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