In this episode, Jay recaps on why being a bull in your market is so important and how it can help you to find your worth. Also covered in this episode is how you can find your worth if you’re feeling self doubt.


  • If you’ve put the time and effort into knowing your field then you should be able to charge for your knowledge in that.
  • Ask yourself the question of whether you’ve got the put the work in, got the knowledge and got the story and if you have then you should be confident in your worth.
  • As you build it’s important to know your worth. No one else will know this other than you.
  • You’ve got to know that you’re very good at what you do. If you don’t think that you’re not worth your story and you ‘fake it until you make it’ then it’s likely it’s not going to feel right charging people for your knowledge.
  • If you’re not confident in your worth then find out if you’re lacking in knowledge or experience then you’re like to have a battle with yourself.
  • Once you know your value then don’t doubt yourself or let your mind wonder, don’t sabotage your self by doubting your worth.
  • Don’t rely on 1 or 2 clients, talk to lot of people.


‘You’ve got to get yourself back onto it’

‘Be confident in your worth’

‘Know your value’



Jay Dhillon is a serial entrepreneur, investor and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0 to 500 employees and three locations, racking up sales of over £30 million – all without any investment other than a small amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota and New Look, to name a few.

Its huge success inevitably brought about outside interest, and at the age of 33, Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success.

A calling to give back and help others led to Jay being chosen for the highly coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles.

After helping several young entrepreneurs to success as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast.

Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast.

In the UK alone, 95% of business fail within the first five years, and Jay’s aim is to reduce that number.

Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.



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