Jay explains the importance of being and coming across as confident when you are negotiating. He also discusses different strategies that you can use to help build your confidence up when you need to negotiate.



  • It’s good to get a mentor earlier on to help you with your business.
  • You’ve got to be confident when you negotiate because if you don’t then you’ve already lost the battle. Even if someone gets that feeling that you’re not confident then you are likely not to win the deal.
  • The key thing to being confident is preparation. Spend the night before looking at your figures, presentation and skills.
  • Go through your presentation and make sure you’ve done the research and have your figures correct.
  • In the car on the way there roll play the scenario and keep practising it. You can book out some time with who ever is doing the pitch and be the worst type of client so that they’re completely ready.
  • When you get into the actual pitch, walk in confidently and look confident.
  • Research and put time into knowing your client because it’s likely they’ll value you for doing that. The more research you do, the better you’ll get at it.



‘Negotiate with confidence or don’t negotiate at all.’


‘If you fail to prepare, prepare to fail’.


‘The client will always know whether you’ve done your research’.



Recruitment Boss




Jay Dhillon is a serial entrepreneur, investor and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0 to 500 employees and three locations, racking up sales of over £30 million – all without any investment other than a small amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota and New Look, to name a few.

Its huge success inevitably brought about outside interest, and at the age of 33, Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success.

A calling to give back and help others led to Jay being chosen for the highly coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles.

After helping several young entrepreneurs to success as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast.

Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast.

In the UK alone, 95% of business fail within the first five years, and Jay’s aim is to reduce that number.

Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.








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