Jay was recently asked by one of his mentees how they can get more sales, as they had been really struggling, despite feeling they’re doing everything they can. If you’re having similar issues, the answer to this could be: your skillset doesn’t match what your business requires. In this today’s episode, Jay discusses how you can overcome this.



  • If you can’t quite but your finger on what’s not working within your business, for example getting more sales, ensure you’re constantly researching about your market.
  • Alternatively, you can write down all of your skills that you’re good at and package them up to sell. You can use past examples of how you’ve used them (Testimonials) and you’ll find it’s a lot easier to sell your services.
  • A lot of entrepreneurs go down the route where they don’t have the expertise in what they’re selling.
  • If you want to get into a different field of business, then make sure you do the research. One of the best ways to research is to experience being in that field and gaining skills required to be successful there.
  • You can then repurpose the skills you’ve learnt from all of your experiences to create a product. It’s so much easier to sell a product that you know all about.
  • A client can sense when you don’t know what you’re talking about so ensure you know what you’re doing.



‘Does your skillset match your business?’

‘Know more than everyone in the room’.

Knowledge comes with experience’

‘Learn the product you’re selling’



Recruitment Boss




Jay Dhillon is a serial entrepreneur, investor and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0 to 500 employees and three locations, racking up sales of over £30 million – all without any investment other than a small amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota and New Look, to name a few.

Its huge success inevitably brought about outside interest, and at the age of 33, Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success.

A calling to give back and help others led to Jay being chosen for the highly coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles.

After helping several young entrepreneurs to success as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast.

Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast.

In the UK alone, 95% of business fail within the first five years, and Jay’s aim is to reduce that number.

Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.








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