Jay explains why it’s so important to just get your product out there as soon as possible and test the market. He also covers how trying to get your product perfect at the beginning start of your business can have a negative affect on you and your business. Listen to this episode to find out more…!


  • Perfection can harm your business when starting off. Don’t over think things before you go out and test your market.
  • Get your product out as fast as possible, it doesn’t need to be perfect. As long as it works and solves the problem get it out.
  • Start making some sales then use the money from the sales to make it better. Sometimes your customers don’t want it perfect.
  • Ask yourself whether it’s something your customer loves or if it’s something you love. Your customer need to be the one who loves the product.
  • If you’re in the mind-set where you can get it to a level where it works, then you get it out there, you’ll always have a completion date.
  • If you think it’s got to be perfect, then you’re never going to be happy. You won’t take risks to gain feedback either.
  • You wont be able to delegate because you want things to be perfect in your own way which will keep you stuck in the same moment and unable to rest.



‘The customer decides whether your product is good or not’.

‘Perfectionism usually occurs when you’re in love with the business idea’.

‘Perfection means you’re never done’.

‘Perfection isn’t reality’.



Jay Dhillon is a serial entrepreneur, investor and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0 to 500 employees and three locations, racking up sales of over £30 million – all without any investment other than a small amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota and New Look, to name a few.

Its huge success inevitably brought about outside interest, and at the age of 33, Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success.

A calling to give back and help others led to Jay being chosen for the highly coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles.

After helping several young entrepreneurs to success as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast.

Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast.

In the UK alone, 95% of business fail within the first five years, and Jay’s aim is to reduce that number.

Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.

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