Welcome to another edition of The Business Mentor Podcast. In this episode, your host Jay Dhillion welcomes successful Dragons Den hopeful Ed Hollands. Discover more about Ed’s journey from starting his business, to going on Dragons Den and securing an investment and meeting a life-changing mentor. Learn more about how Ed has grown his advertising company Driven Media to 2,500 trailers and 13 fleets and how you too, can drive your business forward.

Jay dives into Ed’s amazing Dragons Den success story and how he spotted a gap in the traditional advertising market and launched Driven Media. Ed urges you to expand your business and become sales focused in order to grow and secure new business.

Learn how to gain exposure for your business and consistently grow, by implementing routines and hone your skills and persistence. Jay and Ed discuss why a mentor can give you millions of pounds worth of value and open doors you never knew existed simply by accessing their ‘blackbook’ of contacts.


  • Sales are the oxygen of the business drive you forward. If you can master selling it makes the journey to becoming an entrepreneur much easier. It’s essential to not spend months developing your product you need to get out there and start selling because sales fuel your business.


  • Ed explains that a lot of businesses advertise on television and online, where their competitors are. But where you need to be, is where your competitors aren’t and getting in front of loads of people and gaining exposure.


  • When taking on staff look at 3-month cycles, calculate how long you can keep your staff as they bring in revenue, but give your sales people the tools to succeed and work in the way that best suits them.



Jay: What’s the best thing about securing an investment from a Dragon?

Ed: It’s finding someone in that position to help you, she’s a multimillionaire and knows other millionaires. It’s the black book of contacts that makes a huge difference. The power of association lifts you up and gives you the confidence and backing to grow as a business.



“The more people who operate in a market, the harder it is to get noticed”

“In any business not run before you can walk”

“Taking on staff is a calculated risk”

“Our biggest client was New Look and as they grew we grew with them”

“The bigger the clients get the more I learn, entrepreneurs don’t know what they’re doing half the time, but that’s the way it should be”

“As long as it all goes into the CRM It doesn’t matter how you bring in the sales, as long as they align with the brand values”

“Don’t look at what others are doing on social media, you have to put the graft in, the quickest route is getting started”

“If you’re looking to set up a business, there’s nothing better than going to university”

“Business is a blend and a balance you need to plan your week for business and for your family”











Jay Dhillon is a serial entrepreneur, investor and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0-500 employees and three locations, racking up sales of over £30 million – all without any investment other than a small amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota and New Look, to name a few.

Its huge success inevitably brought about outside interest and at the age of 33 Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success.

A calling to give back and help others led to Jay being chosen for the highly-coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles.

After helping several young entrepreneurs to success as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast.

Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast.

In the UK alone 95% of business fail within the first five years and Jay’s aim is to reduce that number.

Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.








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