#009 The Business Mentor Podcast
Interview with Personal Branding Expert Lauren Tickner
Welcome to another episode the Business Mentor Podcast. This podcast is where we share and discuss the experiences, ideas & happenings in the world of business, featuring some very special guests & experts to give you advice and direction in your journey. In this episode your host Jay Dhillon interviews Personal Branding Expert Lauren Tickner.
Discover how anyone can be an entrepreneur, you don’t have to be special, you just have to take action and start in order to get the result you want. Hear the real story of Lauren Tickner’s journey to success and how is she generates multiple streams of online income. Lauren focuses on her online business helping others with their personal branding, and after building a following on social media through the fitness industry, she discovered a passion for creating freedom, mentoring and impacting the lives of others.
Jay and Lauren discuss how anyone can build their personal brand no matter what age they are, you just have to put valuable content out there, consistently and connect with like-minded individuals. Learn how to focus on your strengths and master your craft, build a following and a brand and you’ll earn legitimacy and credibility and with that authority. Find out how to focus on connecting with people and your personal brand will naturally grow, do something you enjoy and build a tribe of raving fans.
Jay: How did you come about starting your business so early on?
Lauren: At age 18 I got a job in asset management for a FTSE 250 company, though the investment 2020 scheme. However, after a year I handed in my notice, because I was so keen and passionate about doing my own thing. I wanted to merge my passion and profession in the fitness industry and build my social media following up, so I started to sell fitness ebooks and it was then I knew online business was my thing.
Jay: Did you learn anything relevant at University?
Lauren: Probably accountancy, but University is no longer enough and your personal brand now can be your personal CV. When I discovered mentors, I saw how they can help and how they can give you more freedom. So I constantly surround myself with people in a position I want to be in, like-minded individuals.
Jay: Where did your first six figures come from?
Lauren: Initial it came from selling fitness ebooks whilst at university, but I realised that I needed multiple streams of income so I started building my social following, I did this by constantly adding value to my audience, I was posting three times a day, engaging and valuable content. I then started to target ‘high flyers’ or influences and sold an online fitness course, I targeted a niche and sold them a product relevant to them. But anyone can do this you can run facebook ads or instagram ads and provide value to people.
Jay: What are your goals moving forward?
Lauren: I’m working on helping others even more, I’m focused on mentorship and personal branding, a 12-month programme with actionable step-by-step advice. People need a strong foundation before monitising and by drip feeding information I can help them do that.
- There’s so much power in doing your own thing, and having freedom.
- Imagine what you could do if you focuses more time on your business
- Once you build your personal brand, you have legitimacy and once you have that you have authority
- If you’re a mentor you are trading your time for money, but if you want to help even more people, you can do this with social media and online courses
- Does it sometimes feel uncomfortable, yes. But there’s jealousy there and they want to be doing what you’re doing. Grant Cardone
- Just get started, get excited and work on filling your room. Don’t worry about what others are doing.
- Treat everyone as a mentor and extract the knowledge that you want to learn
Jay: If you could give 5 steps to help someone to build a brand or business and monitise it, what what they be?
- Know your niche – Figure out where to post engaging content that your target audience will see. Start with two platforms.
- Spend an hour every single day – Adding value and serving your niche.
- Post consistent content – Provide actionable and engaging value to your idea client.
- Engage with your community – Speak to your followers and spend time with them.
- Create an email list – Provide offers and capture your audience’s details. Contact your followers in more ways than one and de-risk your business incase the platforms you use change.
#006 The Business Mentor Podcast – An interview with Grant Cardone
#008 The Business Mentor Podcast – Creating a Profitable Business in 30 Days with Luca Gallone
The Millionaire Podcast – Lauren Tickner
The Business Meets Fitness Podcast – Lauren Tickner
ABOUT THE HOST
Jay Dhillon is a serial entrepreneur, investor and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0-500 employees and three locations, racking up sales of over £30 million – all without any investment other than a small amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota and New Look, to name a few.
Its huge success inevitably brought about outside interest and at the age 33 Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success.
A calling to give back and help others led to Jay being chosen for the highly-coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles.
After helping several young entrepreneurs to success as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast.
Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast.
In the UK alone 95% of business fail within the first five years and Jay’s aim is to reduce that number.
Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show.
ABOUT THE GUEST
Lauren Tickner is a 21 year old entrepreneur with a social media following of 170,000 and making 6 figures. After quitting her FTSE 250 asset management job and dropping out of university, she realised that she needed to take her life into her own hands in order to have the impact she wanted. Now, Lauren is on a mission to help others create a life for themselves that the love, while making the money they deserve.